Mix-Lot
( Drinking towards a greener planet)
You never had to settle down for one drink.
Are you the type that drinks your pre workout 30 minutes before you go to the gym and have to go to the water fountain each time you finish a set? Perhaps you are out hiking and thirsty for your favorite drink but cannot access it because two bottles can be way too excessive for most situation especially when working out? You probably live 15 minutes away from the gym and have to wait until you get home to drink your favorite “strawberry swirl paradise banana climate sakeWhey” ProteinShake after an hour of intense workout. Or maybe you have two bottles clanking around with you. Almost everyone who works out can relate to this. What if you had a bottle that have divided sides to carry your favorite beverage and enough water for your thirst/trip or workout?
Well, you need not worry about that any more. Our great team of engineers has come up with break thought designed to accommodate such needs for you our beautiful user. First thing first, what is Mix-Lot? Mix-Lot is a bottle that hold two separate beverages at the same time, which gives you the perfect relaxation for you during your activities ,runs or workout. Mix-lot comes in all sizes and colors.
At the core value of our design team of engineers.
The goal has always been to make Mix-Lot a standardized product for every individual, regardless of one’s social, political, or religious standing. With that being said, Mix-Lot bottle will be produced right here in the US of A which will aid the US economy. Make-Lot is still in the prototyping stage of development, and is getting ready to roll out the first generation of bottles by late winter on all major retail platforms. In 21st century America, almost everyone is carrying a bottle of water - it’s a healthy trend. The reusable water bottle industry was valued at $7.6 billion in 2016 and is expected to rise to more than $10 billion by 2024. With such expectation in mind there’s always room for growth.
Our team of marketing genius’s have been restlessly working around the clock to come up with a product by means of continuous interaction and engagement with users for both negative and positive feedback. We believe strongly that in order to make Mix-Lot a successful product, user feedback must be taken seriously. We also take into consideration concerns over the alarming rise in plastic waste which has initiated various movements aimed at cutting its use. The ongoing war against plastic is exhorting consumers to shift away from single-use water bottles towards reusable water bottles.
User Inverview:
After finding out that I had such problem. I had no choice but to conduct a small scale interview like every other entrepreneur would. Asking to see if individuals within my circle had the same problem. Surely, every one of those individuals I asked had the same problem, but an elegant solution for this never existed in the market before. In fact, some of those individuals did not realize that they had such a problem. Below are various representation of some of those user’s interview.
Questions :
- Do you work out?
- Do you take along a water bottle with you at the gym?
- If yes, what are features you would like to see on your bottle that it don’t already have?
- Does the size of your water bottle matters? elaborate on size.
I was able to interview enough people at and off the gym to be able to make a simple to understand chat for you the reader. I approached each and every one of the interviewee in a respectful minor and apologize for interrupting every bit of their time. Then I went straight to the point. While doing these interviews I was able to learn tons of new features to be added to the bottle. for example: one interviewee suggested that we created different sizes for the bottle. While another suggested that we added a tracking system onto the bottle. Which was not on our list of potential features. 67% of individuals I interviewed was interested in learning more about the product/ or even better offered to buy the product on the spot. While, 16% was open to it, but would not dedicate or make any promise on purchasing the product. 15% decline the interview.
After gathering all the information needed from the questions asked, I realized that there is still 90% chances of convincing the remaining 15% opened to the product. So I proceeded to telling them that purchasing Mix-Lot bottle would help their workOut routine. By giving them the option to taking not one but two of the most important beverages one needs for his / her physical goal. I also emphasized on them not having to worry about both beverages bing mix at any point of consumption, when it was not intended ( Detail: Them not having to worry, because Mix-lop bottle comes to two separate beverage entry / consuming point.) Even though with all these data points gathered from potential customers . I still at this point of time acknowledge that marketing strategy and market timing are two of the most important player in any successful product.
The Idea
The aim and objective of Mix-Lop so to give gymers a peace of mind. Like every other water bottle manufacturer out there, our goal is create a quality, but loving and beautiful product. We are looking forward to push Mix-lop as far as outside of the gym world, meaning we believe that the problem of having to mix multiple beverages in a bottle is a wild market that is yet to be uncovered. Most importantly we plan to give back to charity 10% profit for every mix-lot bottle sold.
Class / WireFrame
sketch by : Samir Ingle
WireFame of bottle is self explanatory.
